An expansion into a saturated market propelled by strategic design

In 2025 I was contracted by London’s Blueprint Counselling to launch their expansion into the Toronto market. For this project I developed a comprehensive multi-channel campaign comprised of social media, google adwords, print, large-format graphics and an interactive booth design. Unifying the company’s communications to focus on key services that resonated with the LGBTQ2IA community was critical to the campaign’s success.

Campaign Design
Design for Print
Stock Photo
Graphic Design
Copy Writing

This series of print postcards were produced for distribution at office locations and community events. Using stock photography, brand colours, and bold type, the goal was to promote a variety of therapeutic services appealing to a youthful LGBTQ2IA audience. Note the continuous tiling effect of the colourful decorative motif, which provides a sense of unity and cohesion to the array of printed materials. These images and messages were also reformatted for social media carousel advertisements.

A 12-second video animation advertising adult ADHD assessments for social media (Facebook, Instagram, Linkedin, Web).

The chalkboard concept represents ADHD-affected individuals’ feeling of being overwhelmed, with a resolution symbolized by a clean slate via adult ADHD diagnosis and treatment options.

Stock photos were combined and manipulated using Adobe Photoshop’s generative fill and the sequence was animated in Adobe Premier Pro. Original audio was recorded and edited in Audacity.

Campaign Design
Conceptualization
Copy Writing
Audio Editing
Video Editing
Graphic Design

A series of designs for print and social media promoting the Euphoria program; a therapy group focusing on trans youth. The design concept incorporates the iconic pink, blue, and white trans flag composed of thumbnail images of flowers blossoming. This design features a combination of original photography and typographic design, and colourized public-domain film footage. It was assembled in Adobe premiere pro and photoshop.

Campaign Design
Design for Print
Photography
Graphic Design

A variety of templates were created for use with Canva, allowing the client to create custom content for integration into their email newsletters and social media ads. These templates were created in photoshop using a combination of stock and original photos.